Our Intelligent Sales Club® videos take no longer than 5 minutes to watch and are packed with thought-provoking hints and tips on sales and marketing for your business.
Watch This Month's Videocast: "The
Open and Closed Question Model is Flawed." Conventional sales wisdom teaches that a 'closed' question will only
result in a 'yes' or 'no' answer, compared with an 'open' question that
triggers a broader response. Grant explains why this assumption is flawed.